Like New Business…

…only I won’t get a bonus if we win the account.

Yes, we’ve entered the “strategy” phase of our MBA. In addition to our classes and coursework, we also have begun work on our first 4-6 month strategy project.

For now, we’re just trying to find a client…we must submit who our client is and what we plan to do for them for approval by December 8. Each of my 7 group members (myself included) is working hard to build a relationship with folks on the “inside” at notable London firms. Will we be successful? We have to be, our grade (not our pocketbook) depends on it.

Here’s who we’ve short-listed:

• Innocent Juice Drinks-an all-natural fruit drink producer in the UK. Top on numerous charts for their fast-growth and stellar business strategy. Business plan and focus is very similar to the young Ben & Jerry’s.
• Bibendem Wine Distributors-guess the name says it all
• FOPP-a cool music store. Like the Barnes & Noble for the music world, this place offers a cafe, a bar, weekly concerts and a place to meet others who like music slightly off center.
• Pret-a-Manger-a chain of fresh but convenient sandwich shops. They have the best carrot cake in the WORLD. Yum.
• Fresh & Wild-the British version of Whole Foods
• Ann Summers-the slightly risque British version of Victoria’s Secret
• We’ve also teamed with a local investment bank–their venture division, I think, in order to identify likely and interesting prospects

In many ways, I think it’s easier to win paid projects. When you don’t charge for your services, folks are weary of your value–it’s much more difficult to get your foot in the door.

I’ll keep you posted on whether we have to resort to plan B desperate mode in order to work with a reputable English company.